Blockchain is a form of distributed ledger technology, in which a secure, transparent, time stamped, and authenticated record of every transaction is created and reported to everyone on the blockchain platform. The music streaming platform Spotify uses blockchain to match artists with license agreements and tracks. De Beers uses blockchain technology to securely track diamonds across the full value chain from mine to cutter to polisher all the way through to jeweler.
Brand and trademark protection has begun to see benefits from blockchain technology, and trademark applications are being prepared and submitted for blockchain related goods and services, including NFT and cryptocurrency services. Similarly, patent holders are now tokenizing patents as NFTs by creating NFTs to manage the ownership and licensing of their patents. Of course, every rose has its thorn, and it is important to consider all the implications of using blockchain in brand protection.
This panel will discuss the role played by blockchain and NFTs in emerging markets for intellectual property owners, as well as the opportunities, risks, uncertainties and consequences.
Julie works with start-ups and established companies. Prior to joining Caldwell IP she worked for Apple, Inc. adding significant value to their brand. Julie has gained national recognition for her work at a prominent Boston, MA law firm. She has spoken nationally on the topics of marketing and branding, including at American Bar Association’s Techshow conference and the Clio Cloud Conference, and she is also on the MCLE New England and Boston Bar Association faculties. Julie has been published by MCLE New England, American Bar Association Legal Technology Resource Center, Attorney at Work, GPSolo Magazine, Spotlight Branding, and other publications on the topics of branding and marketing. Julie was also named one of the Top Women of Legal Tech by the American Bar Association in 2015 and 2016 for her contribution in branding and marketing to the legal community.
Outside of work, Julie enjoys saltwater fishing adventures with her fiancé in the Boston Harbor and practicing yoga.
Dan Jasnow is a Metaverse, Advertising and IP Attorney with Arent Fox Schiff. Dan’s practice focuses on advertising, product development and distribution, and intellectual property in the technology, fashion & retail, alcohol & beverage, environmental, and consumer products industries. He helps clients understand and mitigate risk as they develop and launch new products and services, expand into new markets, and engage with consumers in-store and online.
In addition to Dan’s IP and advertising practice, Dan has been at the forefront of the metaverse, NFT, and crypto space, drawing on his experience as in-house marketing counsel at Meta Reality Labs (formerly Oculus), where he advised on next generation consumer electronics and AR/VR software products. Dan helps brands and creators understand how to do business in the metaverse, including advice on negotiating NFT minting and service agreements, monetization strategies, and IP protection and enforcement. Dan also helped ArentFox Schiff become the first major law firm to buy land in the metaverse.
Sarah Ring is a partner in the Houston, TX office of Porter Hedges LLP, where she represents clients in all aspects of commercial litigation specializing in intellectual property and business disputes. She handles complex cases involving technologies in a wide range of industries including oil and gas, wireless, automobile, medical devices and consumer products.
Sarah represents clients in both federal and state trial courts across the country. She also handles appeals before the United States Court of Appeals for the Federal Circuit. In addition to trial and appeal work, Sarah handles inter partes review proceedings before the Patent Trial and Appeal Board of the United States Patent Office. In addition to her trial and appeal-related work, Sarah regularly advises clients on intellectual property-related licensing and other strategic issues.
Prior to law school, Sarah was an engineer in the natural gas industry.
Mauricio Uribe is a Partner with Knobbe Martens. He has extensive experience in comprehensive client counseling in all aspects of intellectual property law. He has counseled various clients on patent and technology licensing matters, including standards essential patent licensing. He has also been very active in the prosecution of patent applications in both the electrical engineering and computer software fields.
For more than 15 years, Mauricio has engaged in numerous licensing strategy and license negotiations for various clients. He has extensive experience representing clients with regard to standard essential patent licensing matters and is well versed in case law and licensing models throughout the world. Mauricio has helped clients set up licensing programs, identify and cultivate essential patent assets, develop responses to licensing offers and develop holistic licensing programs.
Mauricio has traveled extensively throughout the world assisting clients with key license negotiations. He also has wide-ranging experience in developing patent portfolios and intellectual property assets. He also provides counsel on patentability, due diligence and infringement mitigation matters and comprehensive intellectual property programs including litigation and complex, global patent and technology licensing.
He joined the firm as a partner in the Seattle office in 2008.
The Use Of Blockchain In Trademark And Brand Protection (by Julie Tolek)
NFTs: The Future of Managing Patent Assets? (by Sarah Ring)
Protecting and Enforcing IP Rights in the Metaverse (by Dan Jasnow)