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Trademark Counseling and Prosecution

Innovation is the source of value in modern commerce, and the exclusive right to practice those ideas is the currency.

Caldwell IP knows that trademarks and brand identity are an indispensable component of the monetization of our clients’ IP portfolios. We work closely with our clients to gather a wholistic view of their inventions, products, services, and brands in order to propel them to becoming established leaders in their industries and optimize the value of their IP.

Our trademark attorneys recognize that the impact and success of a company, product, or service does not end with a creative name or fancy logo. At Caldwell IP, our goal is to develop and expand our clients’ brands to meet their evolving business needs, which is why we work with companies at all stages of growth. Helping clients determine their IP goals and strategizing accordingly allows our team to really dig in and help our clients realize the power of their IP.

Our team investigates the existence of other trademarks before analyzing the viability of registering a new mark. We make sure to do as much due diligence upfront to mitigate obstacles to registration. This can include helping our clients develop names and logos that meet the requirements to obtain a certificate of registration with the United State Patent and Trademark Office (USPTO). Often, we communicate directly with the examiners at the USPTO to gain helpful insight on overcoming specific trademark registration hurdles.

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