Emily Gaukstern
July 11, 2019
Alexander Smith
April 30, 2020
Overview
Julie Tolek’s trademark practice focuses on developing trademark portfolios with an eye toward monetization. Julie has extensive experience helping both businesses and individual trademark owners take smart risks, while keeping in mind the monetization goals of her clients. Julie understands that the impact of a brand does not begin and end with just a trademark registration, but that there are many facets involved in trademark practice and successful branding and IP portfolio monetization.
Julie focuses on:
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Initial trademark and tradename counseling
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Development and management of trademark portfolios
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Resolving conflicts over disputed marks and names
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Establishing and enforcing rights of trademarks used on the Internet
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Litigating opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB)
Experience
Julie works with start-ups and established companies. Prior to joining Caldwell IP she worked for Apple, Inc. adding significant value to their brand. Julie has gained national recognition for her work at a prominent Boston, MA law firm. She has spoken nationally on the topics of marketing and branding, including at American Bar Association’s Techshow conference and the Clio Cloud Conference, and she is also on the MCLE New England and Boston Bar Association faculties. Julie has been published by MCLE New England, American Bar Association Legal Technology Resource Center, Attorney at Work, GPSolo Magazine, Spotlight Branding, and other publications on the topics of branding and marketing. Julie was also named one of the Top Women of Legal Tech by the American Bar Association in 2015 and 2016 for her contribution in branding and marketing to the legal community.
Outside of work, Julie enjoys saltwater fishing adventures with her fiancé in the Boston Harbor and practicing yoga.