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Ed Mantilla, PhD
May 14, 2020
Charles Dresser
June 2, 2021

Eyob Yohannes

Director, Marketing & Creative Services

[email protected]
D. 857.353.9219


University of Pennsylvania, Bachelor of Arts (B.A.), International Relations, Suma Cum Laude

Minor in French

Institut d’études politiques de Paris

Programme International


Eyob leads the firm’s marketing and creative team. In this position, he spearheads Caldwell IP’s branding through innovative and creative initiatives. Eyob crafts informative and intriguing content to showcase the firm’s uniqueness not only in the ability to maximize bottom lines but also in the commitment it has to its values and its clients. His team’s efforts encompass digital marketing, corporate communications, advertising, video production, as well as live and virtual events.


Eyob has worked in the fashion luxury and music entertainment industry for the past decade as a brand and wardrobe image consultant. He has worked with celebrity clientele as well as major fashion brands to elevate their brand image. By brokering and forging strategic partnerships with luxury brands and his clients, Eyob has succeeded in improving his clients’ brand recognition. He has also worked with notable beauty brands such as Estée Lauder and Maybelline.

Prior to working in the luxury industry, Eyob graduated from the University of Pennsylvania with a major in International Relations and a minor in French. He additionally studied at L’Institut d’études politiques de Paris in Paris, France (Sciences Po) where he concentrated in European Union studies and EU Law.

Outside of work, Eyob is an avid international traveler and spends time on philanthropic commitments centered around African development.