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Julie Tolek

Trademark Attorney

Boston, MA

+1 857 990 4914
Julie Tolek.


Julie Tolek is a trademark prosecution and litigation attorney whose practice focuses on developing, defending, and enforcing domestic and foreign trademark portfolios, with an eye toward monetization. She has provided advice to companies in a variety of industries including cannabis, medical devices, fin tech, food and spirits, apparel, crypto, personal care, health tech, aerospace. Julie understands that the impact of a brand does not begin and end with just a trademark registration, but that there are many facets involved in trademark practice and successful branding and IP portfolio monetization.

Julie focuses on:

  • Trademark and brand development counseling
  • Development and management of domestic and foreign trademark portfolios
  • Litigating oppositions, cancellations, and appeals before the Trademark Trial and Appeal Board (TTAB) as well as infringement and related issues at the Federal Court
  • Domain name disputes
  • Defense and enforcement of copyrights


Julie advises start-ups and established companies on branding and trademark challenges and solutions. Prior to joining Caldwell she worked for Apple, Inc. adding significant value to their brand. Julie has gained national recognition for her work at a prominent Boston, MA law firm. She has spoken nationally on the topics of marketing and branding, including at American Bar Association’s Techshow conference and the Clio Cloud Conference, and she is also on the MCLE New England and Boston Bar Association faculties. Julie has been published by MCLE New England, American Bar Association Legal Technology Resource Center, Attorney at Work, GPSolo Magazine, Spotlight Branding, and other publications on the topics of branding and marketing. Julie was also named one of the Top Women of Legal Tech by the American Bar Association in 2015, 2016, and 2021 for her contribution in branding and marketing to the legal community. Julie has been quoted in The Fashion Law and Wall Street Journal on foreign trademark and business development in Russia.